Create an online presence for IFRS that mirrored the transparency, accountability and efficiency of the standards themselves
Create an online presence for IFRS that mirrored the transparency, accountability and efficiency of the standards themselves
IFRS (International Financial Reporting Standards), not-for-profit, public interest organisation, wanted to create an online presence that mirrored the transparency, accountability and efficiency of the standards themselves. The current site was out dated and difficult to use and failed to meet the needs of it’s audiences.
Goals
Be seen to be accountable, transparent and legitimate, be more approachable and meet latest accessibility standards and improve effectiveness and education
Publish an effective broadcast channel for what the current project teams were working on and improve access to 10 years of historic data, research, publications and meetings
Encourage audiences to get involved at the right time to feedback on proposed amendments and grow their international base and raise funding levels through increased membership
Research
By truly understanding the customer needs, their current pain points and the journey’s they undertake to feel ‘up to date’ we could develop and deliver a product which is best in class, adheres to the principles of the IFRS brand and creates a unique offering in the marketplace.
We conducted 15 user interviews, held a persona and journey mapping workshop, and co-created the service with stakeholders and potential customers via paper-prototyping session to unearth the opportunities for the new platform.
Primary research findings:
Future service users require;
/ Be kept up-to-date with their specific interests
/ Ability to find documents quicker
/ Access on any device
/ Bookmark and share content easily
/ Content that is more human, friendly and less jargon
Solution
It needed to efficiently help accountants, teachers and international government departments to understand the benefits of a move to a global set of standards are and an open window on what the foundation are working on. Not least a quick and clear gateway to the standards themselves.
Clarity and legitimacy
Content that is more human, friendly and less jargon and helps to position the foundation.
Work plan
Simple work plan focused on user needs and not organisational structure. The ability to follow projects to receive updates via email or on the site.
Redefining navigation
With over 300,000 individual pieces of content on the site, we added the ability to find documents quicker by 'pinning' those of interest to make finding them again more easily. Be kept up-to-date with their specific interests via the 'following' slider.
A tool bar for easy access to personalise content.
Your dashboard displays all the latest updates to you no longer need to navigate to the content you want to follow to see what progress is being made.
Projects
Dedicated active project areas to house all content relating to the project such as meetings, next milestone and draft documentation.
Documentation
The current website was a dumping ground for PDF files. We created a flexible template system that ensured all content was published to the site first and then exportable as PDFs.
Gateway to the Standards
The standards themselves were hosted on a separate site that required a paid subscription to access. Integrating the free content into the IFRS site was the first phase in combining the two sites to create more of a seamless experience and a step towards the foundation focusing on implementation services in the future.
“The work Chris and his team have produced and the process by which we reached our goals has been an inspiration and a triumph for all involved.
Chris led the design work for our new website. He did a great job distilling down our diverse and often contradictory requirements, resulting in a first-rate design and structure. Great guy and brilliant at what he does.”
Testing
Remote testing and synthesis
Guides
What we learnt...
For some platforms a traditional click and find navigation is not the best option when the volume of content is so vast. Some services rely on sticky content and dwell time to add value for the business. For this project it was believing that pro-actively serving content at the point of need was the best way to keep engaged, users up-to-date and a reason to return.